Monday, 29 April 2013

Hypodermic needle theory.

1) Terms to describe Hypodermic Needle Theory: inected, message, Brainwashing, influence, passive.

2) Hypodermic needle Theory discusses audiences are passive? True

3)

4) How User Gratification works - Personal Identity, Companionship or relationship, Surveillance, Representation, Entertainment.

5) An active audiences can identify and contextualise certain inputs devised by the director. A passive audience will accept these same inputs as having no real meaning or consequence. 

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