Essentially for our video we want it to be as creatively shot as possible. This in effect means we are going to challenge ourselves with the angles, cutaways and focus points we plan to use.
We are taking our band to Camden, London to shoot the majority of the film. The reason for this is the fact that the song has a number of mild drug references (predominantly marijuana) taking this in to account we decided on Camden because it is a bit of an indie scene with lots of "Head Shops".
The video will be shot in a "day of" style. For example the protagonist will be miming the lyrics to the song as he walks around Camden and the rest of his day. While this is happening we plan to use multiple cameras to get some interesting shots and the occasional time lapse.
We want the video to confront a few taboos in society today, neither of us particularly believe art should be censored. So while we are aware that we have to work within some sensible boundaries we aren't going to shoot a film fit for a five year old because ultimately the song isn't aimed to at a five year old. Its aimed at a fairly niche demographic to whom these topics and the things we're going to be filming will not only be in their interests but will also entertain and be relatable to them.
The fact the song doesn't have a "story line" almost dictates that our video doesn't have to have one either. We plan to make full use of this, , most songs have a narrative running through that the video is often based around and follows fairly religiously. keeping in mind ours doesn't and the genre doesn't stipulate a particular generic narrative, for example Love Songs have a standard concept that most videos follow. We wont have that which gives us the freedom and flexibility we needed and wanted to incorporate from this points above.
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