While She Sleeps - Our Courage, Our Cancer
http://www.youtube.com/watch?v=i3x_ZggOOoY&list=UUr3lfip6L1PRtcoh9FhEW9g&index=1&feature=plcp
I think this film works well as a promotional tool mostly due to the personal nature of the video, the film is literally just the band in an empty room with occasional cuts time what appears to be times past.
I think this would encourage the audience or potential fans as its a little bit like a private show. You can sort of get a feel for what it would be like to seem them live, also the film is quite up close on the band members and thus showing the majority of their emotions. This video is full of raw emotion from the vocals to the manner in which the instrumental members conduct themselves while playing.
Thinking from the perspective of someone who has never seen this band before, this video works well. It almost brings you to the place that the band are at. Its easy to get entrenched in the video and become a part of the emotion that spills over.
The video itself has been heavily publicised and thusly is available on a number of the bands 3rd party sites e.g vevo, youtube, vimeo and also a number of publication websites e.g metalhammer, kerrang, alternative press. I think this shows the band has risen to a level that demands the respect of all of these mediums.
Death Cab For Cutie - Soul Meets Body
http://www.youtube.com/watch?v=uizQVriWp8M&list=UUOtn115fCfFKIxG7_Quv9ZA&index=37&feature=plcp
1,641,653 views on YouTube
© 2009 WMG
This video is quite facsinating in the ways its been created. It opens with the lead singer of the band walking through a picturesque woodland, then from the ground and the tree trunks peculiar shapes begin to arise and float around him. These shapes re-organise to form music notes the front man of the band arrives at a small cabin in the woods where the rest of the band await, setup for a band practice.
I think this video shows the band going to their quiet place and creating music, the thing that they love. Hence the Soul meeting the Body.
This film works because its specific to the title and the feel of the song. Later in the video the musical notes float far enough to reach civilization, people begin to catch them. This signifies to me and to any possbile new viewers that the band feel as though when they make music and distribute it to the world its almost as though they are giving a part of them selves with the music.
Death Cab are a world renowned band and they availability of this video demonstrates that. This is demonstrated in the amount of search files Google finds with the search "death cab for cutie- soul meets body music video" yields over 108,000 results.
Damian Rice - 9 Crimes http://www.youtube.com/watch?v=cgqOSCgc8xc&feature=relmfu
8,494,316 views on YouTube
This video at first confused me, i wasnt really sure what was going on. And still kind of dont. What i have figured out is it appears to be a headless women in an alleyway.A head in an alleyway that turns into a balloon. A head that turns in to a balloon that Damien Rice carries around with him. A head that turns in to a balloon that Damien Rice carries around with him that gets shot down by some kids with a slingshot.
While this is a beautiful song. This, for me, doesnt work. It asks more questions than it answers.
As a new viewer i would look at this and arguably never ever turn it back on again. I really dont feel this video is in anyway applicable to the song.
That all being said, i feel as though this is could appeal to perhaps an older audience that may be better reciprocates of its true message. The song itself is beautiful but slow, the video reflects this. Its a very slow video which initially doesn't seem to have any valid point but this could be in the hope that the audience will devise their own meaning in an other wise pointless video.
Bon Iver - Towers
http://www.youtube.com/watch?v=t60roHM1t7o&list=UUci2c90HJbY0VAS3_eLF3Wg&index=2&feature=plcp
481,213 views on YouTube
Director: NABIL (NABIL.com)
Producer: Kathleen Heffernan
DOP: Larkin Sieple
Editor: Isaac Hagy
FX/Post: andeffects.com
Color: Brandon Chavez
Production Company: NE Direction
This video has a much deeper meaning than i first anticipated, it relies mostly on a more primal beauty. A beauty in solitary, in nature and in achievement. The video appears to be telling the tale end of the story based around the life of a fisherman. He has towers that seem to be made out of wood and string on his window sill with drawings of much larger towers in the oceans hung above. These towers, to me, seem to be the old mans hobby, he builds them higher and higher. They represent his being, his livelihood.
The man takes one of his towers and drives through the woodland to a beach where his much larger towers stand gracefully in the ocean. He rows out to add his smaller tower to the majestic view ahead of him, but he falls. And with him falls the nearest of the towers in almost perfect sync.
To me these towers represent a mans achievements perhaps the most important thing a man can do within his life. When that life ends the "towers", every mans "towers", fall with him.
For a new viewer this video could confuse most, but when taken in a less literal sense the meaning becomes clearer. It's intriguing and i think that is one of the stand out qualities of this video, it asks questions that you as the viewer need to answer. It leaves you with much larger questions to answer.
Cary Brothers - Ride
http://www.youtube.com/watch?v=D3kALKf9oUY
982,761 Views on YouTube
If you had the ability to learn the hardest truths about your life would you be able to accept them and move forward with it ? This is what this song and video suggests. By showing a couple clearly in distress taking their belongings and leaving in a beaten up old car, you are showing a extremely clear point.
I think this video confronts societies fears of confronting their inner-most fears, lots of fears here, fear and confrontation. In all seriousness i think its a little bit difficult to create something out of nothing, which is a little bit similar to the entire video for this song. Its a bit of something in nothing, i think the video lacks it creativity and its shows.
Wiz Khalifa - Don't Lie
http://www.youtube.com/watch?v=i4YAjAGTxgk
5,093,030 Views on YouTube
This is arguably my favorite video, i really like how laid back it is. To put it simply its Wiz Khalifa and his friends chilling in Amsterdam. This video is a little more a statement of Wiz's life and his interested rather than having a deeper meaning demonstrated in some of the videos above.
This video related to me as a fan better as i could see that this was just about the guys in the video having fun, i think this is a really positive thing as too many artists try to make their music videos a piece of art. This video entertained me, and that ultimately is what they are there to do.
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