Press pack Ideas

Social media presence:
The reason i chose to do a social media is because i feel that social media is a massively under utilized tool. It is a way of interacting with your audience and making them feel a part of the whole process. This can be a big selling point for a film.

I created an instagram page for the film Abduction that i am basing this campaign around (fortunately there was recently a film with Taylor Lautner also called Abduction, this was handy.) I posted an image of our podcast in order to raise the awareness from that side of the campaign. If people see that we have a podcast with an interview involving the lead actor in the movie, especially as it is free, most people will take five minutes to have a listen. This is exactly what we want them to do. So by overlapping the two campaigns they both end up being mutually beneficial. 










Audio Podcast:

I recorded an audio podcast as the second part of my press pack, this went well. Considering I wanted to do be entirely improvised to give it an air of reality, not just a script read through. I think some of the bits of the podcast became a bit.....choice. But i think thats good because realistically thats what can actually happen in a live interview. You dont really know what either of the people are going to say. It can and does happen that the actor will start doing or saying inappropriate things, Tom Curise for example.
But im not ashamed of the podcast, i would happily submit it to anyone. I think it encaptures the audience and has a bit of spark that alot of marketing campaigns can end up lacking, thus turning into essentially a quite dull information sheet. I didnt want that from my campaign. If i was devising a professional marketing campaign i would want the audience to feel an affiliation with the film, with the actors. Just putting up a few posters and a high budget trailer isnt enough any more. There are cheaper more efficient ways of advertising. They just require a little more effort at the moment because there are not really any set rules for advertising. Im not trying to say that im some sort of christ-like-advertising-expert (although i may be) but i think that a lot of the people that are in charge of advertising campaigns for products follow a fairly set out group of guidelines that dont seem to have been molded to fit with the internet era were currently in.
http://soundcloud.com/tim-oates-1/interview - Interview