Investigative interviews are done with the express intention of building a picture of the scenario or topic being discussed. They use quick fire questions, instead of getting people to simply answer the questions you can encourage them to create an image with the answers they give.
A good example of investigative interviews would be police interviews. They ask a select type of questions in order to best garner the information they need. The sort of questions that would be asked in these interviews would be to set up the interviewee to give the most informative answers. In certain occasions it would be planned to try and catch someone out, especially if they mistakenly reveal information.
Promotional Interviews:
These interviews are best suited to advertising a specific product. These styles of interview are primarily seen in the movie industry. For example an interview with Seth Rogan on the topic of his new film would be seen as a promotional interview. These styles of interview are used to push a product, the sort of questions that would be asked would be tailored to releasing positive information regarding said product. With regard to the film questions would be asked to encourage the audience to go see the film. This is a very clever way of advertising as the audience get a glimpse of celebrities off screen and it creates a personal interest in that person, especially if the certain actor is a likeable person. This new found personal interest in the actor would encourage the audience to go and see the film.
Hard News:
This is an example of an informative interview that has an agenda behind it. They are generally used to lay down facts on a certain issue and be extremely to the point. These styles of interview would be seen on Question Time. You would frequently find these sorts of interviews in political circles. Its always interesting to see a Hard News interview as the news anchor generally pushes and prods their subject in order to get the facts out of them, especially if the politician is being typical and trying to worm their way out of it.
These interviews arent always necessarily passive aggressive. Sometimes these interviews are just used to extract as many facts and figures from the horses mouth as possible. Its one thing to give an audience a load of facts and figures on screen but most people wont particuarly take any notice. However if a doctor or scientist were to deliver the same facts on screen people are far more likely to sit up and take notice.
Light Hearted:
These styles of interviews are a lot more laid back and far more conversational. These types of interviews are usually found on chat shows where the style of conversation is a lot more laid back and is more about the personal side of a person than being informative. These interviews are excellent for day time TV or Breakfast shows. The reason for this is most people have these shows on in the background as they get ready or eat in the morning. This is the last time you want to be thinking about having educational interviews jam packed with facts. No one would pay any attention at all. And so you have the development of a more conversational style of interview that shows the subject in a much more approachable light. It shows the audience that these too are real people that have exactly the same small talk chats as every other person in this planet. Again creating a relatable and personal relationship between audience and subject.
Example of a bad interview:
http://www.youtube.com/watch?v=ADJhErmJuoQ
It's a morning talk show people watch before work or class while eating breakfast. Notice how quickly they jump to talking about his boots and how that guy says he's unable to understand him when he's on the radio right after he makes a relatively intelligent statement. I actually watched this three times over now and the more I watch it, the more I notice how often they try to jump to such trivial points like his outward appearance. You can see it in their body language and facial expressions. It's honestly astounding that they don't want (or don't now how) to further discuss anything which could be seen as higher level thinking. It's especially apparent when he asks that dude how he feels about Manning and Snowden. The short haired blonde jumps back about 4 minutes into the interview with the whole 'can't understand him' thing and that dude goes to the chest hair line, essentially hoping the average viewer completely forgets what Brand just said. So incredibly ridiculous really. I feel like they expected to have some laughs and accomplish little more than serving as just another stop on Brand's promo tour. This guy was honestly too nice to them.
This is clearly a misplaced light hearted interview. Unfortunately Russell Brand is exactly the wrong person to take part in a casual light hearted interview. He is an extremely big personality that needs to be controlled within an interview process, otherwise he will run riot. Which is exactly what happened. He realised that his personality was stronger and he was far more intelligent than all three of the panel and continued to embarrass them, especially when at one point he literally took over the interview. This should have been a promotional interview that quickly developed in to a farce.
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