What Is A Brief:
A brief is essentially a document presented to someone with a task and a number of key elements that the provider of the brief has stipulated. For example if I were hypothetically a freelance journalist and was commissioned to write an article I would perhaps be given a brief of what the contractor wants included within the article. It would outline what i need to accomplish (essentially a mission statement) and also a handful of things that must be adhered too.
If I had received said brief and agreed to is stipulation I would then be expected to hand back nothing less than what I have agreed to. If I didnt hand back what we had both previously agreed its entirely possible that I would lose the job all together. Very rarely are you given a chance to re-create what the piece because this would waste time and I would have shown an inability to work with in set guidelines.
Taking all these things in to account a brief is vital to instruct people as to exactly whats expected of them, without it there isnt any sort of expectation. Its a referable document that can keep both parties on track and and well informed.
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