Market Research

Audeince Data: 

Audience data is a measure of the demographics and household data of the national audience for a television network at certain times when something is aired on tv. Audience data could be used as feedback on whether an advertiser is reaching out to the intended audience. Demographic numbers measure the average number of people in the selected type of person per household. Impressions measures the number of active televisions that were tuned in when your ad aired. 
Demographic numbers measure the average number of people in the selected demographic per household. (For instance, two people between the ages of 45 and 50.) The numbers for households (such as household income) and interests (such as dogs or golf) indicate one or more persons with those traits in the household.

Audience Profiling:
Audience profiling is finding out the profile of your audience before hand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, gender, education, work, finances, education, interests, mood etc.


Consumer Behavior:
Consumer behaviour is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It assists market researches in learning the trends of the market and what the best ways are to get positive reactions from the consumer the idea is aimed at. 

Advertising Placement:
An advertising technique is used by companies to subtly promote their products through a nontraditional advertising technique, usually through appearances in film, television, or other media. Product placements are often arranged through an agreement between a product manufacturer and the media company. The media company is paid for this and is added to the original budget of the film. A company will often pay a fee to have their product used, displayed, or obviously featured in a movie or show. For example, Coca-Cola could pay a fee to have the title character drinking a Coke, instead of a Pepsi, or Toyota might pay to have one of the characters drive their newest model. Through product placement, companies hope that movie-goers will take note of the products used by the characters, and therefore think more strongly about using the products themselves. Some people consider product placement to be deceptive and unethical.

Product Reach: In consumer marketing 'Product Reach' has to do with the distribution of the product. One of the four 'Ps' of Marketing Mix. It depicts on the availability of your product to the target market.
The more effective the distribution the more your product reach to the customers at different stores and places. towns and cities..

Competitor Analysis:
The process of identifying the performance and marketing strategy of competitive brands or products in the marketplace. In order to plan an effective marketing strategy, marketers need to know about the competitive environment and to find out all they can about competitors' products, prices, communication channels quality, and service so as to determine areas of competitive advantage and disadvantage.