Creating Advertising Campaigns - Task 1

For the first task, responding to the brief i have chosen two items from the list as part of my EPK (Electronic Press Kit). I now need to come up with some sort of plan in order to devise a general direction for my press kit.

• Social Media Presence - I personally believer that social media is now one of the most useful and under appreciated mediums for advertising open to companies and individuals alike. The range of demographic you have at your disposal is unparalleled in any other situation. You can literally address a massive range of people or a acute select group of people with a few clicks of a mouse and a clever strategy.
  In order to use the tools at my disposal i must first have an initial plan; for my thriller i intend to use the online social media outlets of Instagram, Reddit and potentially Facebook (although i feel thats been a bit over done)
  For Instagram i intend to use stills of the actors as well as shots from on set but not staged photography. I want it to be as alive as possible. The reason for this is because if the audience can relate to the actors and really feel involved with the film they may develop a real affinity with the actors and with the concept. As well as the inside shots from the film we will label them as "exclusive to Instagram" thus building a relationship with the company while making our demographic that use the app feel more exclusive than your everyday Joe.
  The reason i chose Reddit is because it is quite literally one of the largest active communities of people available freely on the internet. It, for one website, has an inordinate amount of  sway over the success of certain images, discussions all the way to newly released music to new release films. For example the largely unheard of band named Walk Off The Earth put up a cover of the Gotye song "Somebody I Used To Know" and within 3 days the song had soared to 18million views from nothing. The reason for this, largely speaking, was Reddit. The song had been up for 2months previous before going on Reddit and had amassed 3000 views. I feel like if we were able to develop a buzz and get enough upvotes on Reddit we could build a viral campaign based solely within this community. 
• Audio Podcast - I've chosen the audio podcast primarily for the ease of use for the audience. Podcast's on iTunes are one of the most popular mediums available on the online store. They are extremely cheap and simple to make and if made well can be extremely effective. They also dont cost the reciprocant of it anything either. The good thing about audio podcast's is the ease of use on the go. It doesn't require sitting down and watching something it can be listened to while walking, while on the train or while in bed.
  The content of the podcast will be a short interview with the two main characters from the film. The sort of questions we will ask will be loosely based around the film as well as what it was like for them personally to be involved with it. I think this again reaffirms a relationship with the audience.