- To provide evidence and support of your chosen topic
- credible, accurate and authentic
- can be trivial and have a sense of humor but still be matter of fact.
- interviews with experts
- equations / graphs / percentage
- articles / documentation
Qualitative
Examples : Diaries, one to one interviews, vox pops
Advantages
- easily accessible
- get close to people's actual experiences, meanings and feelings
- gain massive insight into people lives and could obtain highly valid information.
Disadvantages
- can question the authenticity and credibility of the response
- sources are subject to bias as the content may reflect he strong opinions of the person.
Quantitative Research
examples; exam results, data, statistics, graphs, tallies.
Advantages:
- provide reliable information in terms of accuracy
- reduce bias
- quick to use
Disadvantages:
- statistics lack insight into the meaning, feelings and motivations of the people being studied
- in constant need of updating.
- you will create a report explaining the advantages and disadvantages of qualitative and quantitative research, with relevant media examples for each.
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